Marketing Mix

Marketing Mix idea MKT/421 June 5, 2012 Craig Clark Marketing Mix Paper To achieve trade objectives the strategy must include unlike elements of the trade mix. The elements of the mart mix which atomic number 18 product, place, price, and promotion transmit alone be explained. KFC will be used to out source how each one of the elements of the marketing mix affects the, marketing strategy, tactics, and development. KFC and the 4 Ps KFC primary purpose is to get by white-livered in the form of human beingss of xanthous, salads, sandwiches, and wraps. KFC originally started out marketing deep-fried chicken, however as time goes on and the States began its better eating habits, KFC market strategist came up with a line of roasted chicken, and grilled chicken products. KFC also offers font dishes and desserts. KFC went to abundant lengths to create a standard set of viands items so that the taste is the same whether you atomic nu mber 18 eating chicken in Los Angeles or in China. KFC realized that there is profound tot up of savings in standardizing; however, being able to line up to any environment ensures success. The slogan think global, act local anesthetic was embraced by KFC. Product Product is anything that can be offered to a market to satisfy a lack or need.

Product includes the appearance, packaging, functionality, quality, warranty, and marking of the product. The product consists of two essential features which are tangible and intangible. manifest products are products that customers can smell, taste, see, and feel, like a 2 piece chicken dinner with co! leslaw. Intangible products are products that can non be touched or seen, but are neer the less very important to the business such(prenominal) as: computer programs, and domain names. KFCs specialty is and has always been fried chicken served in several forms made with the original owner (Colonel Sanders) unfathomed recipe, and with over 32,000 restaurants in more than 100 countries. KFC has had to customise its products to reflect...If you want to get a full essay, order it on our website: BestEssayCheap.com

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